About Me

Photography is my passion. Some will tell you it is a profession or a vocation. It is a calling. I reflect this thought in each assignment as I share my passion with clients.

Photographers must know the essentials:

  • Photography requires an artistic eye and still meet the client’s needs in a professional, creative manner.

  • Maintain an open mind

  • Have a genuine interest in the client’s desires

  • Must build a natural rapport with the clients

I exercise and believe in the “old school” business practices. Too many have distanced themselves from the proven grounds. Natural workflow assists to overcome and remedy the obstacles we all endure.

With a practical enthusiasm for the art and the keys to acceptance in hand, I strive to capture the perfect moments and FLASH! The bigger picture is revealed.

Max Chernoff
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